The Client:
OIC of America
The Task
Collaborating with a small and nimble team of creatives (Tripp, Annie, Maria, and Anthony), we revamped how this 60-year-old nonprofit organization can build trust, energy, and relevance to the field of workforce development and skills-based hiring. Not only were we tasked with managing their day-to-day communications, we were also building processes, strategies, content, and documentation necessary for the long-term.
The Strategy
Looking back to build the path forward. Build off of the organization’s storied legacy, rebuild brand trust, and hook audiences in with a shared vision for the future. Hone in on modernizing the brand and messaging, streamlining content, and pinpointing audience segments to create an extensive internal and external communications strategy.
After the successful launch of their modernized cornerstone program, Sullivan Training Network, the organization now has the foundational pieces and strategies in place to now build up their communications team and take the reins on their communications platforms.
The Impact
Over the course of almost two years, we built trust in OIC of America amongst key audiences including partners and funders. What did that look like? Increased engagement rates, digital channel following, website traffic, direct searches, and media hits.
150%
increase in engagement rates
60%
average increase in followers
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Liberation
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Collaboration
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Co-Creation
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Authenticity
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Accessibility